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“Cover Your Assets” Newsletter
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CFO Expertise – Speeches and Presentations Delivered at Business Associations, Service Organizations and Professional Societies
John Lafferty, Founder of CFO-Pro, is a frequent guest speaker on financial business advice for entrepreneurs and growing businesses. He covers many topics including but not limited to:
- Do or Die: Financial Strategies for Business Start-ups and Acquisitions
- Profit Happens at the Margin—Don’t Let Yours Disappear
- Reach Your Business Goals with Dynamic Financial Planning
- How to Keep Cash Flowing During a Business Drought
- Balance Sheet Keys to Sustaining Business Growth
- Will You Survive the Next Economic Downturn?
- Process Streamlining For Fun and Profit
Click here to request other topics.
GOOD RESOURCES
- Bootstrapping by Jerry Mitchell – this is a great how-to for creating and building a business; Jerry is a serial entrepreneur and can frequently be found in Fortune Magazine
- The Michael Masterson Journal – I call this economic masterpiece the “uncensored, unedited, and possible half-baked ruminations from a self-made multimillionaire”.
- Economics in One Lesson by Henry Hazlitt – he really understood the impact of economics on the world and could reduce consequences to simple terms
- Atlas Shrugged by Ayn Rand – all about capitalism and Rand’s book is your best bet to understand its battle versus the central state authority
- INC. Magazine & Entrepreneur Magazine – every business owner should subscribe to these periodicals
Transforming Your Website from an Online Brochure to a Dynamic Destination
If you’ve grappled with reinventing your website but don’t know where to begin, I’d recommend Big Ooga Creative Services. The proof of their work is the site you are visiting, the new CFO-Pro.com, which was transformed from a cluttered, generic, online brochure to a dynamic, resourced-filled destination. Read more…
“Explanations of our operating ratios gave me a good understanding of how we are trending forward. I know we will involve the CFO-Pro again when we are facing new opportunities.”
-- Denise Ashcraft, Co-Founder, Excellence Shock Wave Therapy

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